When students go off to college, how can parents keep in touch with their children? ‘Netflix U’ is the solution. With a dedicated app and new features, including an optimized search feature, time-stamped text overlay that lets family chat while watching shows and movies, and a viewing schedule builder. ‘Netflix U’ lets parents feel like their students are still home, even if they are hundreds of miles away.
App:
The ‘Netflix U’ app allows different users on the same account to more efficiently browse Netflix’s vast library of content. Students can select the shows and movies they are interested and see the shows their parents picked. Say goodbye to the days of spending valuable time together trying to decide on what to watch.
Orientation Giveaway Kit for Parents:
Every college freshman knows orientation is a time to receive bundles of branded merchandise. Netflix has something for parents and students.
Merchandise:
Partnering with universities, ‘Netflix U’ gear lets parents and students show their pride for their school their favorite streaming service.
Facebook Posts:
Utilizing social media to show off the unique features of ‘Netflix U’.
Banner Ads:
Attention-grabbing, expectation-twisting banner ads targeted at parents, presenting ‘Netflix U’ as a way to keep in contact with their students.