The future of driving is pointed towards EV technology. Lucid Motors is well positioned to target environmentally conscious consumers who want to preserve nature. This campaign targets drivers who are passionate about the outdoors. With the Lucid Air GT’s 516 all-electric mile range, drivers can now manage longer road trips to visit their favorite places. Outdoor advertising promotes the vehicle’s efficiency, to be placed on major routes in the American West.
A one-minute TV spot demonstrates value to families, establishing the Lucid Air GT as a car made for road trips.
Blog posts show Lucid Motors’ affinity the nature of the Western United States and the company’s environmentally conscious values.
