American Crew — Things Change

Square

People change in many ways. Hobbies, music taste, life ambitions, all come and go over the years. But no change is more outwardly apparent that one’s style preferences. Millennials adapting to the next phase of their lives now have careers to maintain, families to support, and mortgages to pay. Likewise, they may need a new look, that is that is effortlessly stylish. With print ads, American Crew looks back on some questionable choices from the past. It styling products target men who now desire a more sophisticated lifestyle.

Social media contents aim to incentives engagement by offering free products and services to the brand’s followers.