Sometimes you just need breakfast food. But that craving doesn’t always come at in the morning. Often, it hits late at night. How does Denny’s reach potential customers when they need eggs and sausage the most? With Denny’s After Dark. A welcoming environment with warm food at a discounted price. The campaign leverages social media to put promotional content in front of followers that resonates with their mindset. Late night Instagram posts and stories aim to drive diners to in-store dining. Meanwhile, a partnership with Uber incentivizes responsible decisions. Denny’s won’t ask why you’re ordering Grand Slam at 12:30 a.m., but they will bring it to you.
Instagram Stories
Instagram Stories
Uber Partnership E-Flyer
